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This advanced research method provides insight into how the target group views promotional content or a brand, enabling the improvement of the business and communication strategy.
Surveying a large number of people about their attitudes, perceptions and experiences in order to obtain representative data and statistical analysis on a particular topic.
An examination that provides an in-depth finding of a phenomenon and explains the causes, associations, behaviour and attitudes of people. Respondents offer knowledge, not only about how actors see certain events and policies, but also why.
This project is funded by the European Union and the Government of Montenegro within the EU and Montenegro programs for employment, education and social protection.
This website has been created with the financial assistance of the European Union. Its contents are the sole responsibility of DeFacto Consultancy and do not necessarily reflect the position or opinion of the European Union.
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